Dr. Aurora Garrido Moreno, Professor at the University of Malaga, a member of Innostrategy and collaborator in the research group GiEb (SEJ356), was awarded on Thursday June 10, 2010, the Extraordinary Doctoral Award in the Faculty of Economics and Business Administration, for his doctorate and Thesis entitled "The customer relationship management (CRM) and business strategy: developing a successful model and empirical analysis in the Spanish hotel sector." Thesis directed by Dr. Antonio Padilla Meléndez.

