Client: Cámara de Comercio de Málaga.
Description: "Health Tourism situation"
The report reflects the results of an empirical study on the general features, amenities, services and needs in terms of promotion and internationalization of companies in the sector of Health Tourism located in the province of Malaga. This field study was from companies which are operating in the province of Malaga. The elements of the sample were managers of these companies, surveyed by telephone (or via fax and/or online survey), based on a questionnaire determined jointly with "Cámara de Comercio". In total, 69 Health Tourism centers answered, whom had different questions depending on the type of establishment:
- Hotels with SPA
- SPA
- Private Health Clinics
- oncology Clinics
- Aesthetic Centers
- Spa and Thalasso Centers
- Others
We performed a statistical analysis of responses of the questionnaire carried out together with a benchmarking of centers using the Web Content Analysis methodology.
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